Navu Benchmarks is a free tool for companies to access their campaign analytics, and compare their conversion rate data to similar websites.

In your Navu portal, you and your colleagues will find the latest benchmark metrics for websites like yours. This data comes from many other companies like yours. If you meet the eligibility requirements for your cohort, when you add our embed code, we will integrate your site data into the benchmarks.

We collect and organize multiple sets of data. Each data set is for a group of similar companies — a “cohort” — based on traffic levels, type of company, etc. This allows for more “apple-to-apple” comparisons between your metrics and others.

Yes. We offer this free service because it allows us to identify companies that will benefit from our other paid services that help to improve many of those same metrics. These additional services are completely optional.

We measure contact and lead conversion rates using a standardized methodology and criteria that we apply consistently across different sites. We do not guarantee that our metrics for your site will be identical to yours, but this provides a level playing field for comparing to others.

We store all of the data securely and do not share it other than in aggregated form with others in your cohort. See our privacy policy here.

You are free to unregister and remove the embed code at any time.